Strategy

I was traveling to host a workshop by train when I bumped into two of my former partners in the dining car. They told me about their work at Moovy and the sheer velocity AI has brought to their development. Their team ships ideas that would take months in a large organization. They iterate daily, automate everything that slows them down, and treat AI as a native capability instead of a side project. AI-first companies operate like speedboats while established corporations fe

It started at the end of January this year. One careless turn on the ski slopes in the Pyrenees and soon I was staring at an MRI that looked like a storm; a chaotic swirl of bone, fluid, and mystery under my left knee. Out of curiosity, I asked ChatGPT to interpret the image. It tried but the output left me with more questions than answers. The output wasn’t wrong, but it wasn’t helpful either. It told me something was “abnormal,” the kind of half-answer that makes you more a

In early 2025, Deloitte made headlines for the wrong reasons.One of its government-commissioned reports contained fake legal citations and references to academic work that didn’t exist — all generated by AI. The firm had to refund the contract partially. Embarrassing? Absolutely. But more than that, it was a warning. If one of the largest consulting firms in the world can be blindsided by hallucinations, what does that mean for startups, law firms, and corporate legal depart

A short video (and soon, an interactive audio episode) distilled from our book to help leaders move from AI ambition to real results. Leaders don’t fail for lack of AI ambition—they fail at alignment. We’ve been asked by early readers for a quick way to see  what AI Pathway  is about—beyond the table of contents and quotes. So, we used NotebookLM  to generate a concise, book-faithful video preview  from an earlier preorder manuscript. It captures the core ideas: a visual,...

Artificial intelligence will affect some professions more than others. Rather than listing which jobs might disappear, let’s explore why and how AI impacts certain roles—and how you can adapt and stay relevant. In my book Your Business Strategy for the Intangible Future , I predict the world will become increasingly intangible. This means physical processes and ownership of real-world assets are already overshadowed by the value of knowledge, expertise, emotions, brands, data

The fear of AI stealing jobs often comes with dramatic headlines, but the reality is more nuanced. When we think about the complexity of our work, its quirks, and ad-hoc decisions, it’s hard to imagine a machine taking over entirely. And in many ways, we’re right—AI likely won’t do all  of it. But it absolutely will take some of it. Take the example of a highly skilled surgeon performing complex cancer operations. AI won’t replace her. But it will  reshape her role and the sy

One year ago, I met Amanda, a mid-level manager at a leading financial services company in Paris. She told me that earlier that day she was pulled into an urgent meeting at her work by her boss. The company's leadership had just made a major decision: ChatGPT and all other generative AI tools were banned due to concerns over confidentiality and data privacy, While Amanda understood the fear of exposing sensitive customer data to external systems, she couldn’t help but feel fr

Imagine this: 99,9 % of the work we do has been done before somewhere, by someone, in some form. It might feel uncomfortable to admit, but most of what we produce isn’t unique. And that’s exactly why generative AI works so well. Consider a simple example. Ask ChatGPT or Midjourney to create content about dinosaurs, and you’ll get impressive results in seconds. But if you ask for insights on the latest cancer research, you’re more likely to receive vague clichés or even halluc