Miikka Leinonen

Artificial intelligence will affect some professions more than others. Rather than listing which jobs might disappear, let’s explore why and how AI impacts certain roles—and how you can adapt and stay relevant. In my book Your Business Strategy for the Intangible Future , I predict the world will become increasingly intangible. This means physical processes and ownership of real-world assets are already overshadowed by the value of knowledge, expertise, emotions, brands, data, and AI. The...

Many novice ChatGPT users have experienced this: You provide simple instructions, and the AI generates generic content that feels uninspired. The typical reaction? “This is just junk! I don’t get the hype.” Having used ChatGPT extensively for writing opinion pieces, books, manuals, and blog posts, I’ve learned one crucial lesson: write more to get better results. ChatGPT isn’t a magical tool that reads your mind and extracts your insights. You need to articulate those yourself, either by...

The fear of AI stealing jobs often comes with dramatic headlines, but the reality is more nuanced. When we think about the complexity of our work, its quirks, and ad-hoc decisions, it’s hard to imagine a machine taking over entirely. And in many ways, we’re right—AI likely won’t do all  of it. But it absolutely will take some of it. Take the example of a highly skilled surgeon performing complex cancer operations. AI won’t replace her. But it will  reshape her role and the system she works...